Gianelle “Gigi” Liscio was the star of the hit reality series Jerseylicious on the Esquire Network. After the show’s run, she continued working with clients and began a line of beauty products and hair extensions.

We created a scrolling parallax site with a custom WordPress theme to feature her products and sell them. Users can easily use their PayPal or credit card to make an order. The site is also easy to update, with custom fields that allows an administrator to easily add new products and change content, like images, words, or video. For the design, we kept it glittery, but also sleek. We didn’t Gigi to be too Jersey. After all, she is from New York, and not Snooki.