I’ll be honest: I had no idea what a hair extension was before Gigi from Jerseyliscious came looking for a site to sell them. (Women have all these tricks. My only one is to make sure I’m wearing deodorant.) But, like anything unfamiliar, we were curious. What started as a place to sell her high-end hair eventually became a full shop of accessories and appointment booking. We used the hot pink and black as the main colors of the site to match her brand and product line. We also think it has a nice edge: Not falling into the trap of being overly girly. Gigi has a lot of sass. The site had to show that.