Breiner Whole-Body Health Center in Fairfield, CT brings Whole-Body Dentistry and Whole-Body Medicine together under one roof. Their website had grown for years into hundreds of pages, tens of thousands of stale redirects and a menu that buried what patients came for. We rebuilt it from the ground up.
We designed and developed a fully custom WordPress theme organized around how patients actually look for help: by the problem they have, not the name of a treatment. Signature therapies got rich landing pages, the staff got a content system they can run themselves, and the whole site got the migration, SEO, accessibility and performance work to back it up.
Custom Design & Theme
A fully custom Bootstrap 5 theme built from scratch, with no page builders. A split hero sends visitors to Dental or Medical, the mega menus build themselves from the services list, and a slide-in drawer handles navigation on phones.
What We Treat
52 conditions organized into six concern categories, with sub-groups for Brain & Nervous System. Every condition explains symptoms and causes in plain language and links straight to the services that treat it, across both practices.
Service Landing Pages
A reusable landing-page system with stats, step-by-step process, timelines, comparisons, patient video stories and FAQs. It powers the flagship pages for TruDOSE, hyperbaric oxygen, neurofeedback, biomagnetism and more.
Content the Staff Can Run
Around 50 services and 52 conditions built on structured fields: intros, benefits, quick facts, what to expect and FAQs. Empty sections hide themselves, and listings, menus and cross-links update automatically.
Migration & SEO
296 hand-mapped redirects from the old site, with 100,000 broken legacy redirects switched off. Every page got a unique search description, proper titles and structured data, and every image got descriptive alt text.
Performance & Accessibility
1.3 GB of oversized PNGs became 89 MB of WebP, assets were combined and deferred, and a trimmed icon library cut about 900 KB per page. Mobile PageSpeed went from 56 to 78, desktop scores 100, and accessibility scores 100.
Featured Pop-up
A slide-in panel that features the latest article. It opens after a delay or part-way down the page, remembers when a visitor closes it, and is controlled entirely from Theme Settings.
Training & Handoff
A 35-page illustrated editing guide built from real admin screenshots, plus nine short narrated how-to videos covering hours, services, conditions, team, articles, images, SEO and redirects.
