Wm. E. Morrell Insurance has been a trusted name in Westchester County since 1909—four generations of family ownership dedicated to protecting local homeowners and businesses. When it came time for a complete site overhaul, they turned to 914Digital to build a modern platform that honors their legacy while meeting today’s digital expectations.

Our redesign focused on three key goals: establishing immediate credibility, simplifying the path to coverage, and showcasing what makes an independent agency different. The new site opens with a bold hero section—”Protecting What Matters Most Since 1909″—followed by visual product cards that let visitors quickly navigate to Auto, Home, Commercial, Flood, and Landlord insurance options.

Built on WordPress with a custom Bootstrap theme, the site is fully responsive and optimized for speed. We integrated prominent trust signals throughout—partner logos from carriers like Travelers, Progressive, and Mapfre, client testimonials, and key metrics (115+ years, 4 generations, 100,000+ clients served). The 914Chat widget provides instant engagement, guiding visitors to the right coverage and capturing leads around the clock.

The result is a site that feels as personal and trustworthy as walking into their White Plains office—while delivering the seamless digital experience modern customers expect.