Like Fat Joe, we hear a lot from clients about wanting to get their Google search ranking…”All the Way Up.”
To the top.
To be the Don Juan of the Google game.
Well…Hmmmmm. (Are you sitting down?) We’re here to lay some truth on you: It takes brains, hard work, and plenty of practice. You didn’t think you’d be headlining in a week with some fake SEO outfit?
Maybe you did. We’re here to put those weak spammers to rest.
Allow us to break it down:
1. Press Play: Content!
Content is your starting point. But it needs to grow continuously. Whoever said, “Content is king,” knew that to sell a product, it needs a story that’s entertaining, stylized, and informative. Whether you’re just starting or deep into the digital space, your business’ story needs to be seen. With the web providing so many platforms, you can do this through video, written content, audio, and advertising.
Social media, like Facebook, Instagram, Twitter, and LinkedIn have huge audiences. To lure people in, though, you need quality content that links them back to your site. While these platforms boast large participation, you’ll need to stand out in a stream of sameness. The goal, always, is to get people clicking back to the main satellite. That’s how your numbers get boosted. How you take the Don Juan trophy home. There’s also plenty of ways to get your social media pages optimized to show up higher in their results.
We’re here to help.
2. Crawl Right: SEO
SEO often times gets confused with marketing. SEO stands for Search Engine Optimization. This is more technical than creative. Your pages need to have the right meta-data for Google and other search engines to crawl through your site. Their business is to find the most helpful information. You do this by naming images properly, using keywords in your written content, making permalinks searchable, and using the correct html tags.
3. Can You See Me Now: Mobile
Since 2010, everyone has a smartphone. They have a browser. They’re looking for a service. If your site doesn’t display properly on a mobile device, like a tablet or phone, a potential client is clicking off your site. In 2016, your site needs to be responsive to different screens. Like Santa Clause, search engines are checking your functionality twice. If your site only renders properly on a desktop, you’re going to receive a fat lump of coal in your rating score.
(How to tell: If you have to pinch your site on a mobile device to make it readable, Google and their elves have deemed you a misfit toy.)
4. Give Back: Linking
Give a link. Get a link. Your content should link to other trusted information and content in your industry. Other sites are more likely to link with your intel if you’re sending them traffic. Of course, to do this, you need to follow steps 1, 2, and 3.
5. Fast and Flexible: Site Speed
Along with your site responding properly to different screen sizes, the ability for it to load fast within a browser on a mobile or desktop screen is also very important. There’s plenty of optimization tools out there to run tests on your site. Knowing how to read the data they return is important to adjusting your site’s speed. Take a look at Google’s Pagespeed test as an example.