Rebuilding a critical-cleaning leader for the modern web

For over 80 years,

Alconox, LLC

has been a trusted name in precision and critical cleaning
detergents. Its products are used by laboratories,
pharmaceutical manufacturers, healthcare organizations,
electronics companies, medical device manufacturers, food
processors, and other industries where reliable cleaning is
essential.

The company’s technical knowledge is just as important as its
products. Customers rely on Alconox for cleaning validation
information, technical bulletins, safety documentation,
Certificates of Analysis, cleaning recommendations, and direct
access to experienced specialists.

Therefore, the new website had to do much more than present a
catalog. It needed to organize decades of expertise while also
functioning as a modern e-commerce platform.

914Digital approached the project as a complete

custom WordPress development

build. Rather than forcing the project into an existing theme,
we created the interface, content architecture, e-commerce
experience, search tools, and supporting functionality around
Alconox’s actual users.

A custom WordPress theme built for performance

The previous Alconox website had served the company well.
However, the next version needed a stronger technical
foundation, cleaner information architecture, improved mobile
usability, and considerably more flexibility.

Consequently, we designed and developed a fully custom
Bootstrap-based WordPress theme instead of relying on an
off-the-shelf template or oversized page builder.

The homepage introduces the company with a full-width video
hero and then guides users toward products, industries,
technical resources, dealer information, and support tools.
Clear visual hierarchy keeps a large amount of technical
content accessible without making the interface feel crowded.

In addition, the front end was developed responsively so that
the same product data, certificates and technical resources
remain easy to use on desktops, tablets and mobile devices.

• Fully custom WordPress theme architecture
• Bootstrap responsive framework
• Mobile-first page layouts
• Custom navigation and information architecture
• Performance-focused front-end development
• Reusable components for long-term content management

Custom WooCommerce development for technical products

Alconox sells a focused line of highly specialized cleaning
detergents. Individual products may be available in several
sizes or configurations, and customers frequently need
technical information before making a purchasing decision.

Because of that, a standard WooCommerce product template was
not enough.

We created custom product layouts that combine purchasing
options with the information technical users need. Product
descriptions, specifications, dilution guidance, safety
documentation and supporting resources can all be accessed
without forcing the customer to leave the product experience.

Variable product availability is also handled contextually.
For example, when a particular configuration cannot be
purchased directly online, the site can display alternative
ordering instructions while keeping the rest of the product
information accessible.

This makes the

Alconox product catalog

useful to both customers ready to purchase and professionals
still researching the right cleaning solution.

Tools built around the way Alconox customers work

A technical website becomes valuable when users can reach the
right information quickly. Therefore, several major features
were developed specifically around common customer tasks.

Live search across a deep technical resource library

Alconox.com contains much more information than a traditional
corporate website. Visitors may be searching for a detergent,
technical bulletin, SDS document, industry application,
Certificate of Analysis or an answer from the company’s
technical content library.

Instead of making users determine which section contains that
information first, we built a custom live search experience
capable of querying multiple content types.

As a visitor begins typing, relevant results can appear
immediately. Clear labels help distinguish products from
informational pages and technical resources.

As a result, search becomes a navigation system of its own,
which is especially valuable on a website containing years of
highly specialized material.

COA and COC lookup tools for regulated customers

Documentation is critical for many Alconox customers.
Pharmaceutical manufacturers, laboratories, healthcare
organizations, medical-device companies and other regulated
businesses may need product-specific records as part of their
internal quality and validation processes.

Therefore, we created dedicated tools for locating Certificates
of Analysis and Certificates of Conformance instead of burying
those documents inside a generic downloads section.

Customers looking for a

Certificate of Analysis

can reach the appropriate lookup experience directly.

This type of functionality demonstrates an important advantage
of custom WordPress development: the interface can follow the
customer’s actual workflow rather than the limitations of a
prebuilt theme.

Dealer locator and registration functionality

Alconox products are available through a network of
distributors. Therefore, finding a local or appropriate dealer
is an important part of the purchasing journey.

We built dealer functionality that supports both sides of that
relationship. Customers can locate authorized purchasing
sources, while prospective distribution partners have a clear
path for registration.

Connecting distribution functionality directly to the website
makes Alconox.com useful even when the final transaction occurs
through a partner rather than the online store.

Ask Alconox brings technical expertise into the website

One of Alconox’s strongest advantages is the technical
knowledge behind its products. Customers are not simply
choosing between detergents; they may be trying to remove a
specific residue, validate a cleaning procedure, determine an
appropriate concentration, or solve an unusual application.

The Ask Alconox feature gives visitors a clear route to the
company’s technical specialists for cleaning questions,
recommendations and application support.

In other words, the website does not replace the expertise
behind the brand. Instead, it makes that expertise easier to
reach.

Part of TCP Analytical

Alconox, LLC is part of

TCP Analytical
,
a portfolio of chemical, research reagent and laboratory
product companies serving customers across the United States
and Canada.

Today, Alconox continues to provide critical-cleaning
detergents and technical support to organizations throughout
numerous specialized industries.